GEP

Business Content Writer/Editor

Job Locations (City + Country) US-NJ-Clark
ID 2021-19535
Category
Marketing
Position Type
Full-Time Employee
Posted Date
5 months ago(7/21/2021 8:44 AM)

Company Overview

GEP is a diverse, creative team of people passionate about procurement. We invest ourselves entirely in our client’s success, creating strong collaborative relationships that deliver extraordinary value year after year. Our clients include market global leaders with far-flung international operations, Fortune 500 and Global 2000 enterprises, leading government and public institutions. 

 

We deliver practical, effective services and software that enable procurement leaders to maximise their impact on business operations, strategy and financial performance. That’s just some of the things that we do in our quest to build a beautiful company, enjoy the journey and make a difference. GEP is a place where individuality is prized, and talent respected. We’re focused on what is real and effective. GEP is where good ideas and great people are recognized, results matter, and ability and hard work drive achievements. We’re a learning organization, actively looking for people to help shape, grow and continually improve us.

 

Are you one of us?

 

GEP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, protected veteran status, disability status, or any other characteristics protected by federal, state or local law. We are committed to hiring and valuing a global diverse work team.  GEP is proud to be an EEO/AA employer M/F/D/V.

 

For more information please visit us on GEP.com or check us out on LinkedIn.com.

What you will do

  • Collect raw content from sales and business stakeholders and develop marketing-ready copy
  • Write/edit white papers, case studies, press releases, corporate communications, website copy and other marketing collateral
  • Work with senior executives for developing thought leadership content. Collect thoughts and lead authoring effort
  • Final stage proofing and quality control for all marketing communications
  • Work closely with the design team to brainstorm ideas and creative concepts
  • Understand the goal, target audience, and message of a campaign and create persuasive copy for offline (trade shows, events) and digital (emails, banners, landing pages, social media) to generate desired action from the target audience
  • Continuously monitor and measure the effectiveness of the copy and improvise – CTAs, Subject Lines to improve the conversion rates (CTRs, registrations)
  • Keep track of latest trends in B2B content marketing, creative copywriting, competitors and industry trends

What you should bring

  • 10 to 15 years of relevant experience in content writing, editing and proofreading
  • Experience in a B2B environment preferred, but not mandatory
  • Exceptional communication skills
  • Ability to convert product/service messaging into marketing copy
  • Ability to manage projects within tight deadlines
  • Strong understanding of new age content domains with reference to B2B communication
  • Ability to multi-task, manage multiple projects
  • Track record of achieving business results
  • Entrepreneurial spirit, resourceful and comfortable in a fast-paced, informal environment.
  • Strong team player
  • Ability to work with cross-functional teams and influence them

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